The new Disney x Tommy Hilfiger collaboration for adults and children will be available starting Thursday at select Tommy Hilfiger stores, on tommy.com, shopDisney.com, at the Disneyland Resort and at the Walt Disney World Resort.
New Tommy Hilfiger x Disney Collaboration
As part of the Disney100 Years of Wonder anniversary celebration, Tommy Hilfiger has partnered with Disney for a Disney x Tommy clothing line.
For the new collection, classic Disney characters will be depicted in manga style in classic Hilfiger items. The collection launches globally on Thursday with styles for adults and youth. Adaptive styles are also included.
“An iconic anniversary, an iconic brand and a collaboration with their most iconic characters — there’s no better way to join fans around the world in celebrating Disney’s 100th anniversary,” said Tommy Hilfiger according to Women’s Casual Wear. “Mickey and friends colliding with the Tommy Hilfiger brand DNA is one of our most exciting collaborations to date. This is a collective edition of our favorite prep classics.”
Tasia Filippatos, president of Disney Consumer Products, Games and Publishing, also said, “Disney and Tommy Hilfiger are two beloved brands that have impacted culture on a global scale. The Disney x Tommy collection is a true celebration of Disney’s 100th anniversary and showcases the creativity and storytelling that Disney and Tommy Hilfiger are known for.”
The Disney x Tommy collection showcases preppy classic pieces with Disney-inspired patterns and images. The collection has 94 styles in womenswear and menswear, 42 styles for youth and 14 adaptive styles for added accessibility. All designs have playful manga illustrations featuring recognizable Disney characters.
Adaptive pieces include tee shirts, polo shirts and dresses with magnetic closures, as well as shorts and pants with pull up loops. Retail prices for the collection start at $34.50 for a hat and rise to $449 for a jacket. The size range is XS to XXL for men’s, XXS to XXXL for women’s wear, and 4-14 for kids. The collection is offered for one season.
The featured Disney artwork is a collaborative project with Shigeki Kanda, director, Character Art, APAC; Kuzuhiro Murase, art manager, Character Art, APAC, and Yuki Salto, senior designer, creative design, APAC.
Artist Shigeki Kanda made a statement about the style, revealing that he took inspiration from Japanese anime and manga for creating the character artwork. Glowing eyes reflect wonder, and the trio of lines that appear on the characters’ cheeks give a “glow effect” to their faces. Kanda also explained that the artwork uses straight lines to give viewers the impression of the flatness of the characters.
The advertising campaign has been teased in China since May 15, but will be released globally on Thursday. Photographed by Paola Kudacki, the campaign features singer-songwriter Henry Lau, actor Lucien Laviscount and models Soo Joo Park, Stella Maxwell and Reign Judge.
Will you be adding a piece of this collection to your wardrobe? We’d love to see your opinions in the comments below.
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