When an office building next to her gleaming glass residential skyscraper in Moscow was hit by a drone packed with explosives on Sunday, Mari Kletanina seemed worried.
A famous nutritionist on Instagram, he asked his thousands of followers if he should think about leaving the area or from Russia altogether.
But after the same thing happened on Tuesday morning, Ms. Kletanina seems to have moved on, instead focusing on choosing her outfit for the day and recommending her favorite perfume.
With Ukraine signaling that strikes inside Russia have become part of its strategy, and residents of some of Moscow’s most expensive areas coming to terms with the fact that they will not be abandoned by war, some Russians have resorted to a common tactic: trying to push bad news out of their minds to continue their daily lives.
“People consciously or unconsciously ignore it,” wrote Aleksandr Kynev, a Russian political analyst. “They want to shut themselves off from it because they want to keep their lives as normal as possible.”
Their efforts were aided by Russian state television, which dismissed the incidents as minor and emphasized in its reports that the drones, suppressed by electronic warfare, caused little damage.
Mirlan Yzakov, who owns an investment company with an office in a Moscow tower, said he learned about the attacks on the news and it did not affect his work flow. His team continues to work from their offices, he said.
“This is the time of conflict, a conflict of interests, so this is a natural procedure,” said Mr. Yzakov. “We live in difficult times.”
Russian government officials seem to be taking the threat more seriously.
Maria Zakharova, a spokeswoman for the Russian Foreign Ministry, compared the attacks to 9/11, but Dmitri S. Peskov, the Kremlin spokesman, said he saw no similarities. Speaking to reporters on Tuesday, Mr. Peskov that the recent drone attacks showed that “there is a clear threat” and that “measures are being taken” to improve the capital’s defenses.
The country’s bloggers have tried to portray the attacks as an act of desperation by Ukraine, aimed at diverting media attention at a time when the Ukrainian counter-offensive is slowly moving forward.
“There is no damage to the military,” Andrei Perla, a political commentator for Tzargrad, an ultranationalist television channel, said. wrote on Sunday after the first attack, “But there is a psychological effect.”
At least 28 drones have attacked Moscow and the surrounding suburban region in the past three months, according on Verstka, a Russian news website. They did little damage and never led to serious damage, but they hit a wide range of targets: from the Senate Palace in the Kremlin, the main office of President Vladimir V. Putin, to buildings just around the main. military headquarters.
The towers that were hit on Tuesday and over the weekend were billed as a symbol of an oil-fueled, booming Russian economy merging with the global economy – a process that was abruptly halted by Ukraine’s invasion.
The Russian digital development ministry, whose offices were hit by one of the drones, has sent its staff to work from home, a representative of the agency told Interfax, a news agency, on Tuesday.
Maksim Khodyrev, a real estate agent specializing in the Moscow area, said that after the second attack he began receiving letters from apartment tenants saying they were no longer safe and “thinking about cancellation of rental agreements.”
“If this is the end of it, in a month everyone will forget about these events and things will return to normal,” Mr. Khodyrev said in written comments. “If the attacks continue, there will be no new sales at current prices.”